McDonald's is trying to implement something new in certain locations. They are having humans take your order when going through the drive thru instead of a little black box.
This is good in theory, but it sucks ass in implementation, and here's why.
1) There is no menu at the order window.
There's a menu one car space back, but if the cars are moving forward quickly, you may forget to even look at the menu as you drive on by. Good luck remembering what you were wanting, especially if it is a couple of items and there's more than one item on the board that are very similar.
2) There is no menu at the order window.
Yes, I'm mentioning it twice because it bears repeating, this time for a different reason. How often do you look at the menu and then suddenly see something on there that catches your eye, and you end up impulse buying said item? Well, McDonald's just got rid of your temptation. This is a bad thing for their sales, but probably a good thing for your pocketbook and your waistline. Sadly, though, if you were intending on buying said item and were relying on the menu to jog your memory while placing the order, guess who's going to get back home a little short in the sack? (pun totally intended)
3) They've gone backwards in the order confirmation process.
Most McDonald's locations I now go to have a screen monitor that displays your order as the attendant is inputting it. You can see all the errors in communication right before your eyes, and you can quickly correct them without issue. I applaud each and every drive thru location that has implemented this feature. The human drive thru - not so much. I'm preparing to get back more incorrect orders like I did "in the old days."
My recommendation: Combine the best of both worlds. Put a mini menu and a mini screen at the human window and the world will be a happy place.
This is good in theory, but it sucks ass in implementation, and here's why.
1) There is no menu at the order window.
There's a menu one car space back, but if the cars are moving forward quickly, you may forget to even look at the menu as you drive on by. Good luck remembering what you were wanting, especially if it is a couple of items and there's more than one item on the board that are very similar.
2) There is no menu at the order window.
Yes, I'm mentioning it twice because it bears repeating, this time for a different reason. How often do you look at the menu and then suddenly see something on there that catches your eye, and you end up impulse buying said item? Well, McDonald's just got rid of your temptation. This is a bad thing for their sales, but probably a good thing for your pocketbook and your waistline. Sadly, though, if you were intending on buying said item and were relying on the menu to jog your memory while placing the order, guess who's going to get back home a little short in the sack? (pun totally intended)
3) They've gone backwards in the order confirmation process.
Most McDonald's locations I now go to have a screen monitor that displays your order as the attendant is inputting it. You can see all the errors in communication right before your eyes, and you can quickly correct them without issue. I applaud each and every drive thru location that has implemented this feature. The human drive thru - not so much. I'm preparing to get back more incorrect orders like I did "in the old days."
My recommendation: Combine the best of both worlds. Put a mini menu and a mini screen at the human window and the world will be a happy place.